Homebuyer Preferences: Millennials vs. Other Generations

Dated: 08/30/2019

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A recent study by NAHB reveals that millennials have a much stronger desire for certain bathroom features relative to older generations.

The report compiled survey data between 2007 and 2018 and found that the share of home buyers who want whirlpool tubs declines as the older generations age but stays relatively constant for millennials. As of 2018, 70% of millennials expressed a strong preference for whirlpool tubs, compared to 62% for Generation X, 47% for baby boomers and 44% for seniors. See Figure 11.1 below.

Meanwhile, the share who want a dressing area increases for millennials while falling or staying constant for other generations (Figure 11.2).

Those who prefer his and her baths increases dramatically over the years for millennials and shows no real trend among the other generations (Figure 11.3).

Figures 12.1 through 12.4 below center on kitchen features. All four generations show an elevated preference for built-in kitchen seating. Of note is the increasing upward trend for millennials who desire trash compactors and built-in kitchen seating.

Finally, for the specialty rooms in Figures 13.1 through 13.3, millennials show a higher preference for exercise rooms, game rooms and media rooms than the other generations. Moreover, the gap between millennials and the older generations is quite substantial in 2018.

For further details please see the complete study.

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Wan Lim

My name is Wan, I am passionate and driven to help everyone I can in buying and selling real estate. Just a little bit about me, I graduated Colorado State University with a degree in Hospitality Mana....

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